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Research methods

STEM Industrial Marketing Centre lists your wishes and asks critical questions about what you are going to do with the answers. On the basis of such an intake interview, our research will be reduced to the essence of your decisionprocess. This will immediately lead to an effective method and substantially lower costs. The methods we use are:

 

Set-up

We make a set-up, interview structure or questionaire. You can either do the research yourself or contract it out to a third party, for instance a callcentre or an agency specialized in conducting a telephonic survey.

Brainstorm

Focus groups, paneldiscussions, brainstorm sessions or expert meetings. We discuss the goal and  finalresult and formulates the themes, discussionpoints or metafors. We lead the discussion ourselves. We invite experts, scientists or customers depending on the goals. You will be there. No cameras, no closed doors. Together, discussing openly. STEM makes the final report.

Internet survey

We have the possibility to design an internet survey. We or you determine who should be invited to join in. This survey can be conducted in English with the cooperation of international respondents. We proces and analyses the results and puts these in a report and/or presentations.

Desk research

We can find answers to your questions by studying reports, internet search and data from database files. This could be interesting for trends, competition research, government ordinances or projects in the pipeline.


Interviews

We visit your customers or relations. We can do this alone or with your employees. STEM makes the interview structure or questionaire.

If necessary, we’ll make the appointment ourselves. We always tell for which party we are doing our research, although more often than not at the end of the interview.

Reference

 

By government order of the Ministry of Economics STEM has developed a marketing model for technological institutes.