Pragmatic
Companies are often interested in their marketvolume and marketshare. It is often hard to find the product in the statistics. STEM Industrial Marketing Centre's approach is very pragmatic.
First we assess your ideal customerprofile. On the basis of this we determine the SBIcode and count the number of companies in that segment. We match this with your customers and thus have a clear insight in your penetration degree. Then we assess , by mutual agreement, a number of potential factors. With these factors we calculate the theoretical market volume. Together with your practical experience we adjust this to a realistic estimate. On the basis of interviews or an internet survey we assess potential.