This program consists of seven modules spread over a total of 10 days in a period of 7 months. The start of the course is 10 October 2011 and will finish at 14 April 2012. The following subjects will be discussed:
Module 1: Kick off – 10 October 2011
Introduction to the program, participants and a first insight into personal leadership.
Module 2: Value chain dynamics – 10/11 November 2011
Internal and external analysis, trends and developments. Translation of the company’s capabilities to compete to a distinctive and sustainable competitive advantage.
Module 3: Industrial Marketing Management – 7 December 2011
Industrial marketing: it’s all about making choices. This module you work on defining market segments and product/market combinations. You also will learn how to choose the most attractive market segments. In the second part of this module you will work on your individual innovation case.
Module 4: Market driven innovation – 12/13 January 2012
You get insights into success factors of innovation in technical oriented organizations and a structure to the New Product Development process (products, services and processes). You also learn how to define customer value and to build a distinctive proposition by innovative service concepts.
Module 5: Finance and Value pricing – 15 February 2012
Central theme of this module: price setting methods in industrial markets and which components are leading for your choices. In addition you develop a model for the financial chapter for your own case.
You invite some of your business partners (representatives of chain players) to participate in your innovation case during the evening session.
Module 6: B-to-B communications and implementation – 7/8 March 2012
You get an overview of options for communication with your market. Personal selling is the most effective way of communication within your target markets.
Special attention will be paid to sales and account management. The second part of this module is about the do’s and dont’s of the implementation of the marketing plans.
Module 7: Business innovation in action – 12 April 2012
At the end of this course we bring all the aspects you have learned together in your presentation of your personal innovation case to the jury.
Intervision
Three review and intervision meeting between the modules are a fixed part of the program. The meeting are used to work on your personal and professional skills.
You want to participate this program? Please download here the applicationform.