Often technically oriented companies pay too much attention to the technical part of their products instead of concentrating on the added value for their customers. You can create added value by organizing (technical) knowledge in an efficient and effective way.
But how do you survive in rapidly changing markets and changing technologies? A winning marketing strategy is of the utmost importance to a technically oriented company that wants to beat the competition.
The start of a new cycle of the Industrial Business Marketing & Innovation program (former Industrial Marketing Program) will be planned in april 2012. For more information about the program, dates and costs, please contact Willem de Vries: +31 (0)70 369 17 02 or use the contact form.