If your aim is to be excellent in your market and you want to belong to the best top three of your peer group STEM Industrial Marketing Centre can help you to find the right marketing strategy to meet these goals.
A detailed and well considered marketing policy is a condition for success. Although learning marketing is simple, applying marketing in your daily practise is very difficult. Some managers use old marketing techniques or models form consumer marketing in a BtoB environment. The consultants of STEM IMC are industry specialist and help you to achieve a better market position.
How to use the expertise of STEM Industrial Marketing Centre:
- coaching and training management
- your sparring partner for marketing questions;
- workshop for the revision or setting up a marketing strategy;
- making of or assisting at the making of a marketing- or account plan, together with your sales managers;
- internal workshops concerning several marketing topics;
- presentations;
- facilitating management meetings lead;
- making of specific cases, exercises and role games
- tracing new leads and prospect.
We bring the following topics to your attention:
- your role in the value chain;
- the value drivers of your customer and your solutions;
- competition benchmark with as outcome your strength and weaknesses
- recent developments and movements in the market;
- confrontation of the market trends and your strength and weaknesses
- current and future product/market determines combinations;
- make analysis of choices with the segment invasionplan and MABA;
- account management and finding the correct customers interfaces;
- value pricing;
- communication strategy;
- product policy and product development.