More and more companies ask STEM Industrial Marketing Centre to develop and organise a specfici proam. They profit from the industry know how and the exclusive team of toptrainers team STEM can offer.
Examples of specific programs:
- 2 days strategy workshop for managers to revise and evaluate their strategic options, company goals and mission.
- 3 day workshop for account managers, lead engineers and projectleaders of a technical service company and a company in the field of industrial automation. Theory and back ground about what marketing means in the daily operations of their work and what role they should play. The training was finalised with a marketing plan coached by the consultants of STEM Industrial Marketing Centre.
- For a number of big, international companies we trained the researchers and projectleaders. They are now more involved in marketing and their knowledge is better exploited through advanced marketing. A dedicated programme of 3 days brought them the necessary knowledge to understand marketing effectively and their role in the marketing process.
- A number of international product managers from a high tech company in the semi-conductor market were trained in a 5 day trainingprogram in the field of industrial marketing. The models were used in real life assignments, which were presented to the management only six weeks after the training.
- For a company in the agri sector productmanagers were trained in specific product analysis models.
- As part of a management training of the sales managers from an international steel company STEM Industrial Marketing Centre offered the marketing module. We did the same with an international program for a building company.
- For several companies we trained their people on personal and sales skills. STEM developed real life cases and specific games.
Specific programs more or less have two routes:
- You can make use of the exclusive team of toptrainers from the university world. They present the latest state of the art insigts and the theory of industrial marketing. Practical exercises and assignments ensure that the offered theory is translated into a specific practical working envorionment of the participants.
- A more practically-oriented training, where the theory gets less attention and the focus lies on the application of industrial marketing in daily practice.